So, you’ve got an idea and you’re ready to try and communicate. To begin with, assess if your invention details can be communicated or not. Ask your patent attorney should it be ok. In that case, then you need InventHelp Inventions. What exactly is a press release? In a nutshell, it’s a quick, to-the-point news story that seeks to indicate the newsworthiness of a person, product or event. Press releases are then e-mailed, snail-mailed or faxed to editors in the hopes that the publication will pick-up the story.
The sad truth is editors are bombarded with press releases. If you want to keep yours out of the trash bin, below are a few simple tips: Don’t write an ad. Editors are notoriously picky folks. The last thing they want to take a look at is actually a screaming advertisement masquerading being a press release (think like: “NOTHING ELSE LIKE IT ON THE MARKET!!!!”) Revenue for publications is based on advertising revenue. This will make them very uninterested in publishing an ad for the product at no cost!
Arrive at the point. Focus on the newsworthy aspect of your invention. Describe the way your invention solves a difficulty. And try to think beyond simply: “It saves money and time.” Be specific…This idea will keep you from losing your keys, etc. While a communications product, the iPhone, garnered Time magazine’s Invention of the Year honor, the transportation sector also saw an enormous variety of invention accolades too.
I could remember, as I’m sure most of you can, when “bigger is better” was symbolic of cars and private transportation. Today, when there is this type of huge give attention to green energy and carbon emissions, “compact” is the new Cadillac. Just turn on the television during any prime-time show and you’re prone to view a hoard of hybrid SUV commercials, pitches for incandescent light bulbs and recycling promotions.
Time magazine certainly noticed the trend since they included several “green” transportation choices on their annual Best Inventions of the season list. Listed here are two to be on the lookout for within the coming years: The Venturi Eclectic car runs solely on wind and solar technology. Plus, the Venturi doesn’t have to be “refueled” with hydrogen or ethanol. This French-produced, three-seat concept car arrives out in 2008. The City Car from MIT’s Media Lab is actually a two-seater, new ideas for inventions which can be looked at from the designated location, then returned (such as a shopping cart) to any other station inside the city. Due outside in 2011, this innovative concept could reduce another massive problem in mass transit – parking.
With the way things are going, expect more big changes in the way we communicate and exactly how we get around. Make sure to take a look at our next InventHelp blog, where we’ll explore more transportation innovations, including a new approach to fly in design!
Choose your magazines carefully. Say you’ve got a brand new fishing invention. Seems logical to deliver it to the editor-in-chief at Sports Illustrated, right? Not quite. Because larger, commercial magazines are generally looking for news about products already on the market, you might miss your audience altogether. Namely manufacturers and marketers, who debthr to read industry-specific trade publications. So rather than Sports Illustrated for your invention, why not use a trade publication like American Sport Fishing? Here is where business details about new inventions might be found by an editor.
Check out a pro. Publicity is actually a time-consuming marketing activity, which explains why publicity releases are contained in how to get an idea patented to industry services. If you’re not just a client, you may want to consider getting a publicity firm that can handle the writing and distribution of releases for you. Most companies charge through the word for such services so make sure to ask about pricing at the start.